
Jay Scheiner
CEO at ASG, an AmeriLife company.
Jay is the CEO of ASG, which he joined in 1992 when it was known as Agent Support Group. For 36 years, he has worked with financial advisors designing insurance plans for families, businesses and estates. He is also a frequent speaker to insurance groups, and the author of numerous nationally published articles. Jay’s experience includes advanced case design for life insurance, long term care and annuities, as well as financial and medical underwriting.

Recent Articles

The Emotional Side of Planning: Helping Families Overcome Financial Avoidance
June 2026
Financial procrastination is one of the biggest “silent killers” to a family’s long-term security. Most people know they should update their insurance, put a will in place, or map out their retirement income, but they often wait instead. It’s not because they don’t care; it’s often because these decisions feel heavy, complicated, or emotionally uncomfortable. …

Start Medicare Advantage Conversations with Healthcare Needs, Not Extras
September 2026
By Matthew Graham A Medicare Advantage enrollment conversation often starts with the topic of benefits. Questions about OTC allowances, transportation assistance, meal programs, dental coverage, and other supplemental offerings are common since beneficiaries see those benefits in advertisements, hear about them from friends, and encounter them throughout enrollment season. But healthcare decisions rarely stop at …
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